Introduction
Startups are built on ideas, identity, and execution. But what if you did everything right—except for one thing?
You forgot to register your trademark.
This one legal step has cost businesses lakhs—sometimes even their entire existence. In this blog, we’ll break down a real-life case where a promising startup lost over ₹5 lakh due to one costly mistake: skipping TM register.
The Startup That Thought Trademarking Could Wait
Meet Arjun, the founder of a fast-growing herbal skincare brand. He launched his products on Instagram and marketplaces under the brand name HerbGlow.
Sales were strong. Reviews were glowing. Growth was exciting.
But he hadn’t registered the trademark yet. He was “waiting till things scaled.”
What Went Wrong?
A reseller he had worked with in the early days filed the trademark for HerbGlow before Arjun did.
Within 30 days:
- His Amazon account was suspended
- Website domain was challenged
- Instagram account faced takedown threats
- He received a legal notice for infringement
The Financial Breakdown
Here’s what Arjun lost by skipping trademark registration:
💸 ₹1.5 lakh in packaging redesign
💸 ₹1 lakh for legal consultation
💸 ₹2.2 lakh in lost orders from paused operations
💸 ₹40,000 in lost ad spend and SEO efforts
💸 Reputation and trust built over months
Total estimated loss: ₹5.1 lakh
And all of it was avoidable—for just ₹5999.
Why Trademark Registration is Your Brand’s Safety Net
By filing early, Arjun could’ve:
✅ Prevented the copycat from filing first
✅ Protected his brand across all platforms
✅ Continued sales without disruption
✅ Avoided expensive legal processes
Registering a trade mark gives you legal ownership and exclusive rights, preventing others from hijacking your identity.
Don’t Be Arjun. Be Smart.
If you’re a startup founder:
⚠️ Don’t wait for your brand to grow before protecting it
⚠️ Don’t assume no one is watching
⚠️ Don’t trust that people won’t file your brand before you
Take control now.
✅Register your trademark online before your success becomes someone else’s win.
Why Founders Trust LegoMark India
📄 Application filed in 24 hours
🧠 Legal experts manage everything
📋 Free brand name availability check
💻 100% online process
💰 Flat fee starting at ₹5999
FAQs
Q: What if my brand is new?
A: Perfect. The earlier you file, the better your legal defense.
Q: Can someone really file my brand before me?
A: Yes—and if they do, you’ll have limited options and high legal costs.
Q: Can I trademark my name, logo, and tagline together?
A: Yes. You can file each separately for maximum protection.
Final Thoughts
One legal move could have saved Arjun ₹5 lakh and months of stress.
Don’t make the same mistake.
✅Trademark your brand now with LegoMark India and protect the business you’ve worked so hard to build.
