Introduction
Do you think adding ™ next to your brand name makes it legally safe?
It doesn’t.
Many business owners in India falsely believe that using the ™ symbol protects their brand. But in reality, unless you have a proper TM register, you are still exposed to lawsuits, penalties, and legal disputes.
In this blog, we’ll explain why using ™ without a valid trademark registration is not only ineffective—but potentially dangerous for your business.


What Does ™ Really Mean?
™ (Trademark) simply indicates that you are claiming a brand, name, or logo as your own. But it doesn’t offer any legal rights or government recognition.
Only after a proper application and approval, you earn the ® (Registered Trademark) symbol, which gives you exclusive rights and protection under Indian law.
Legal Risks of Using ™ Without Registration
- False Sense of Security
You think your brand is protected—when it’s not. - Potential Trademark Infringement
If someone else has already registered that name/logo, they can sue you—even if you thought you created it. - Risk of Lawsuits & Compensation
Courts may view the ™ usage as deliberate infringement, increasing fines and damages. - Loss of Platform Access
Amazon, Flipkart, Shopify, and Meta Ads often require proper registration documents. ™ won’t cut it.
Real Case: Sued Over a ™ Symbol
A Delhi-based digital agency was operating under a name they thought they owned. They used ™ on their website, proposals, and marketing materials.
Another agency, who had a registered trademark for the same name, sued them for infringement.
Result?
- ₹2.5 lakh in damages
- Name change
- Domain suspension
- Legal reputation damaged
How to Use ™ Legally and Safely

The only way to use ™ safely is to also register your trademark online at the same time.
Once your application is submitted, you get:
✅ Immediate protection from filing date
✅ Right to use ™ with legal backup
✅ Future right to use ® after approval
Benefits of Proper Trademark Registration
- Legal Ownership
- Ability to sue infringers
- Recognition by law & platforms
- Asset creation for your business
- Investor and customer trust
You’re just a click away from securing all of the above.
👉Click here to register your trade mark now with LegoMark India.
Why Choose LegoMark India?

🛡 100% Online Process
📜 Expert Legal Filing
🧾 Free Name Search
🕒 Fast Processing
💰 Starting at ₹5999
Join 1000+ smart entrepreneurs who legally secured their brand.
Final Thoughts
Using ™ without registering is like saying you own a house without any papers. It may feel official—but you’re legally exposed.
Stop risking lawsuits. Stop pretending you’re protected.
✅Register your trademark now and use ™ with confidence.