Introduction
Think using ™ next to your brand name gives you legal rights?
Think again.
Thousands of businesses in India use ™ thinking it makes them “safe”—but the truth is, unless you’ve filed a proper TM register, that tiny symbol could lead you straight into a courtroom.
In this blog, we’ll explain the legal danger of using ™ without registration—and why skipping trademark registration could cost you everything.
What ™ Really Means (And What It Doesn’t)
- ™ stands for “trademark” in a declarative sense.
- It means “I claim this brand,” but that claim is not legally enforceable.
- Anyone can use ™—but only those who file a trademark can truly protect it.
If someone else has a registered trademark and you’re using ™ for a similar name/logo—you can be sued.
Real Case: A Wellness Brand Hit with a Lawsuit
A fitness influencer launched a brand using the name “FitRoot™”. They hadn’t filed for registration but were using the ™ symbol everywhere—website, products, and Instagram.
A bigger company had already trademarked “FitRoot” 6 months earlier.
Result?
- ₹2 lakh in legal fees
- All social media content deleted
- Business was forced to rebrand
Their mistake? Using ™ without backing it up legally.
Why You Could Be Sued
If you use ™:
❌ Without registration
❌ For a name/logo similar to a registered brand
❌ In the same category as a registered business
You’re at risk for:
- Trademark infringement lawsuits
- Cease and desist notices
- Damages and penalties
- Permanent account suspensions on platforms
What You Must Do Instead
✅ Use ™ only after filing for trademark registration
✅ File your application ASAP to protect your name/logo
✅ Switch to ® once registration is complete
Once you register your trademark online, your rights are enforceable and you’re legally protected.
What Trademark Registration Gives You
🔐 Legal ownership of your brand
🛡️ Right to stop copycats
📈 Credibility with marketplaces and investors
📜 Enforceable rights across India
💼 Eligibility to use ™ with proof
Why You Shouldn’t Wait
Every day you use ™ without filing, you:
⚠️ Risk lawsuits
⚠️ Risk brand loss
⚠️ Risk your online presence
⚠️ Risk your peace of mind
Stop pretending you’re protected. Get legally registered.
👉Click here to file your trade mark with LegoMark India now.
Why Choose LegoMark India?
✅ Expert Legal Filing
✅ Free Brand Search
✅ Filed Within 24 Hours
✅ 100% Online
✅ Affordable at ₹5999 Only
Don’t risk your business over a symbol.
FAQs
Q: Can I be sued for just using ™?
A: Yes—if your brand name is similar to a registered mark, you could be infringing.
Q: What’s the difference between ™ and ®?
A: ™ is a claim. ® is a legal right granted after approval.
Q: Can I file now and start using ™ safely?
A: Yes. Once your application is filed, you can legally use ™ with confidence.
Final Words
The ™ symbol doesn’t protect you unless it’s backed by a real trademark filing.
Don’t wait for a lawsuit to realize the truth.
✅Register your trade mark today with LegoMark India—before ™ turns into ⚖️.
